{"business":{"id":"childcare","name":"Childcare","description":"Nurseries, pre-schools and day nurseries. Supply must be measured against the child population, not the whole population."},"region":"E12000007","model_version":"0.1.0","total_areas":1002,"scored_areas":1002,"results":[{"rank":1,"area":{"code":"E02000543","name":"Hounslow 018","parent_name":"Hounslow","region_name":"London","lat":51.4669,"lon":-0.36468},"opportunity_score":76.8,"demand":91.4,"market_gap":71.3,"people_flow":64.4,"accessibility":79.7,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (91/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 64/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 1% nationally.","Bus stop density is in the top 21% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3102,"percentile":98.6013986013986,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4892,"percentile":95.7042957042957,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3398,"percentile":91.10889110889111,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"bus_stop_count","label":"Bus stop density","value":26,"percentile":78.52147852147851,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI 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extract"}]},{"rank":2,"area":{"code":"E02000540","name":"Hounslow 015","parent_name":"Hounslow","region_name":"London","lat":51.4708,"lon":-0.34826},"opportunity_score":74.8,"demand":86.7,"market_gap":66.6,"people_flow":66.8,"accessibility":82.8,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (87/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 67/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 5% nationally.","Bus stop density is in the top 16% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2614,"percentile":94.85514485514486,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4486,"percentile":92.20779220779221,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":29,"percentile":84.06593406593407,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2809,"percentile":79.52047952047953,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"poi_density","label":"POI density","value":14.3,"percentile":72.67732267732268,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London 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Dagenham","region_name":"London","lat":51.5188,"lon":0.10749},"opportunity_score":74.3,"demand":88.3,"market_gap":68.2,"people_flow":66.1,"accessibility":71.9,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (88/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 66/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 1% nationally.","Bus stop density is in the top 3% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3790,"percentile":99.9000999000999,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road 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012","parent_name":"Sutton","region_name":"London","lat":51.3669,"lon":-0.19282},"opportunity_score":73.8,"demand":90,"market_gap":69.9,"people_flow":63.6,"accessibility":62.2,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (90/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 64/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 6% nationally.","Bus stop density is in the top 20% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5036,"percentile":97.1028971028971,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2537,"percentile":93.7062937062937,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":65.97,"percentile":81.21878121878122,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"poi_density","label":"POI density","value":19.01,"percentile":80.86913086913087,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":27,"percentile":80.36963036963037,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2809,"percentile":79.52047952047953,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":18008,"percentile":37.638888888888886,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":5,"area":{"code":"E02000539","name":"Hounslow 014","parent_name":"Hounslow","region_name":"London","lat":51.4724,"lon":-0.32999},"opportunity_score":73.3,"demand":88.1,"market_gap":68,"people_flow":62.5,"accessibility":69.3,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (88/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 63/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 5% nationally.","Bus stop density is in the top 7% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2614,"percentile":94.85514485514486,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4734,"percentile":94.2057942057942,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":37,"percentile":92.75724275724275,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":65.17,"percentile":77.52247752247752,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2573,"percentile":72.52747252747253,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":20419,"percentile":47.5,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":3.17,"percentile":35.714285714285715,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":6,"area":{"code":"E02000911","name":"Waltham Forest 017","parent_name":"Waltham Forest","region_name":"London","lat":51.5816,"lon":-0.02859},"opportunity_score":72.3,"demand":93.5,"market_gap":52,"people_flow":77,"accessibility":67,"growth":null,"affordability":null,"confidence":68,"supply_pressure":41.5,"supply_density":0.4,"competitors":1,"completeness":42.5,"explanation":["Structural demand is high (94/100) for this business type.","Estimated activity proxy is 77/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 5% nationally.","Bus stop density is in the top 11% nationally."],"evidence":[{"indicator":"households","label":"Households","value":4848,"percentile":95.2047952047952,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"poi_density","label":"POI density","value":41.59,"percentile":94.5054945054945,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2593,"percentile":94.5054945054945,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3516,"percentile":93.10689310689311,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":67.95,"percentile":89.21078921078922,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":32,"percentile":88.81118881118881,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"childcare_count","label":"Childcare providers","value":1,"percentile":54.345654345654346,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0.39,"percentile":41.50849150849151,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"}]},{"rank":7,"area":{"code":"E02000072","name":"Bexley 008","parent_name":"Bexley","region_name":"London","lat":51.4706,"lon":0.19622},"opportunity_score":71.8,"demand":87.1,"market_gap":67,"people_flow":58.6,"accessibility":68,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (87/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 59/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 1% nationally.","Bus stop density is in the top 9% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3434,"percentile":99.5004995004995,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4688,"percentile":93.8061938061938,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":34,"percentile":90.6093906093906,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":35047,"percentile":76.52777777777777,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count 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children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0.22,"percentile":6.343656343656344,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":8,"area":{"code":"E02000055","name":"Barnet 032","parent_name":"Barnet","region_name":"London","lat":51.5879,"lon":-0.22285},"opportunity_score":71.2,"demand":82.2,"market_gap":62.1,"people_flow":61.4,"accessibility":82.8,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (82/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 61/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 14% nationally.","Bus stop density is in the top 16% nationally."],"evidence":[{"indicator":"households","label":"Households","value":4506,"percentile":92.5074925074925,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3340,"percentile":90.40959040959041,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2228,"percentile":85.81418581418582,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":29,"percentile":84.06593406593407,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"rail_station_count","label":"Rail/underground 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providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":9,"area":{"code":"E02000215","name":"Croydon 022","parent_name":"Croydon","region_name":"London","lat":51.379,"lon":-0.08288},"opportunity_score":70.4,"demand":87.4,"market_gap":43.5,"people_flow":75.1,"accessibility":88.6,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":43.9,"supply_density":0.5,"competitors":1,"completeness":47.1,"explanation":["Structural demand is high (87/100) for this business type.","Estimated activity proxy is 75/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 15% nationally.","Bus stop density is in the top 16% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5255,"percentile":98.20179820179821,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":3,"percentile":94.55544455544455,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3264,"percentile":89.21078921078922,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2206,"percentile":85.26473526473526,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":29,"percentile":84.06593406593407,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":65.03,"percentile":76.72327672327673,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"poi_density","label":"POI density","value":8.09,"percentile":58.19180819180819,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_count","label":"Childcare providers","value":1,"percentile":54.345654345654346,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":21802,"percentile":52.63888888888889,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0.45,"percentile":43.85614385614386,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":10,"area":{"code":"E02000756","name":"Redbridge 006","parent_name":"Redbridge","region_name":"London","lat":51.5989,"lon":0.08303},"opportunity_score":70.3,"demand":89.3,"market_gap":48.7,"people_flow":67.2,"accessibility":83.4,"growth":null,"affordability":null,"confidence":68,"supply_pressure":40.6,"supply_density":0.3,"competitors":1,"completeness":42.5,"explanation":["Structural demand is high (89/100) for this business type.","Estimated activity proxy is 67/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 2% nationally.","Bus stop density is in the top 21% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5258,"percentile":98.30169830169831,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3088,"percentile":98.30169830169831,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":2,"percentile":89.81018981018981,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3105,"percentile":86.26373626373626,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":26,"percentile":78.52147852147851,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":61.53,"percentile":56.34365634365635,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"childcare_count","label":"Childcare providers","value":1,"percentile":54.345654345654346,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0.32,"percentile":40.55944055944056,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":2.62,"percentile":31.61838161838162,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":11,"area":{"code":"E02000227","name":"Croydon 034","parent_name":"Croydon","region_name":"London","lat":51.3471,"lon":-0.03955},"opportunity_score":69.9,"demand":78.2,"market_gap":58.1,"people_flow":61.8,"accessibility":90.9,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (78/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 62/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 2% nationally.","Children aged 0-15 is in the top 12% nationally."],"evidence":[{"indicator":"bus_stop_count","label":"Bus stop density","value":50,"percentile":98.20179820179821,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"households","label":"Households","value":4838,"percentile":95.1048951048951,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2302,"percentile":88.21178821178822,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2110,"percentile":54.99500499500499,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":61.07,"percentile":52.44755244755245,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":20793,"percentile":49.583333333333336,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0,"percentile":2.897102897102897,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":12,"area":{"code":"E02000894","name":"Tower Hamlets 031","parent_name":"Tower Hamlets","region_name":"London","lat":51.49,"lon":-0.01999},"opportunity_score":68.7,"demand":84.6,"market_gap":64.5,"people_flow":56.6,"accessibility":56.9,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (85/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 57/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 25% nationally.","Employment rate is in the top 10% nationally."],"evidence":[{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3806,"percentile":95.6043956043956,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4463,"percentile":91.6083916083916,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":68.31,"percentile":89.91008991008991,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":2,"percentile":89.81018981018981,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":1990,"percentile":74.97502497502498,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"poi_density","label":"POI density","value":3.99,"percentile":41.00899100899101,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":14,"percentile":32.26773226773227,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":7454,"percentile":5.555555555555555,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"}]},{"rank":13,"area":{"code":"E02000957","name":"Wandsworth 035","parent_name":"Wandsworth","region_name":"London","lat":51.4248,"lon":-0.16373},"opportunity_score":68.7,"demand":77.6,"market_gap":57.5,"people_flow":71.9,"accessibility":68.5,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (78/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 72/100 (traffic, transit and employment — not measured footfall).","Employment rate is in the top 8% nationally.","Rail/underground stations is in the top 19% nationally."],"evidence":[{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":4062,"percentile":97.30269730269731,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":69.38,"percentile":91.6083916083916,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"households","label":"Households","value":4420,"percentile":90.70929070929071,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":13.96,"percentile":71.72827172827174,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":20,"percentile":58.99100899100899,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":1731,"percentile":58.39160839160839,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":20142,"percentile":46.18055555555556,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":14,"area":{"code":"E02000521","name":"Hillingdon 028","parent_name":"Hillingdon","region_name":"London","lat":51.5019,"lon":-0.44975},"opportunity_score":68.6,"demand":86.8,"market_gap":66.6,"people_flow":43.6,"accessibility":64.3,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (87/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 44/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 1% nationally.","Bus stop density is in the top 16% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3136,"percentile":98.7012987012987,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4351,"percentile":89.91008991008991,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3194,"percentile":88.31168831168831,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":29,"percentile":84.06593406593407,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":60.71,"percentile":49.150849150849155,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":13690,"percentile":20.694444444444443,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0,"percentile":2.897102897102897,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":15,"area":{"code":"E02000480","name":"Havering 017","parent_name":"Havering","region_name":"London","lat":51.571,"lon":0.16532},"opportunity_score":68.3,"demand":91.1,"market_gap":50.7,"people_flow":57.6,"accessibility":69.6,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":40.4,"supply_density":0.3,"competitors":1,"completeness":47.1,"explanation":["Structural demand is high (91/100) for this business type.","Estimated activity proxy is 58/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 1% nationally.","Bus stop density is in the top 7% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3224,"percentile":98.8011988011988,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":5012,"percentile":96.8031968031968,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":38,"percentile":93.35664335664336,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3385,"percentile":90.9090909090909,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":62.58,"percentile":63.23676323676324,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":23611,"percentile":58.333333333333336,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"childcare_count","label":"Childcare providers","value":1,"percentile":54.345654345654346,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0.31,"percentile":40.40959040959041,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":0.3,"percentile":6.793206793206793,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":16,"area":{"code":"E02000520","name":"Hillingdon 027","parent_name":"Hillingdon","region_name":"London","lat":51.5117,"lon":-0.43227},"opportunity_score":68.3,"demand":82.3,"market_gap":62.1,"people_flow":52.3,"accessibility":71.4,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (82/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 52/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 1% nationally.","Bus stop density is in the top 3% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3270,"percentile":99.1008991008991,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop 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025","parent_name":"Hackney","region_name":"London","lat":51.5362,"lon":-0.08044},"opportunity_score":68.2,"demand":91,"market_gap":70.9,"people_flow":55.7,"accessibility":23.4,"growth":null,"affordability":null,"confidence":68,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":42.5,"explanation":["Structural demand is high (91/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 56/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 15% nationally.","Employment rate is in the top 13% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5929,"percentile":99.80019980019979,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":4741,"percentile":98.5014985014985,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":67.41,"percentile":87.06293706293707,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2206,"percentile":85.26473526473526,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"poi_density","label":"POI density","value":21.94,"percentile":83.71628371628371,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":9,"percentile":12.487512487512488,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"}]},{"rank":18,"area":{"code":"E02000323","name":"Greenwich 011","parent_name":"Greenwich","region_name":"London","lat":51.4839,"lon":0.07144},"opportunity_score":68.1,"demand":89,"market_gap":68.9,"people_flow":41.4,"accessibility":52.3,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (89/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 41/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 2% nationally.","Households is in the top 5% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2899,"percentile":97.6023976023976,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4817,"percentile":94.9050949050949,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3346,"percentile":90.55944055944056,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":21,"percentile":63.13686313686314,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":61.56,"percentile":56.59340659340659,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":2.56,"percentile":31.218781218781217,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":7266,"percentile":5.416666666666667,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"}]},{"rank":19,"area":{"code":"E02000649","name":"Lambeth 032","parent_name":"Lambeth","region_name":"London","lat":51.4252,"lon":-0.13081},"opportunity_score":68.1,"demand":88.9,"market_gap":43.4,"people_flow":74.5,"accessibility":67,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":45.5,"supply_density":0.5,"competitors":1,"completeness":47.1,"explanation":["Structural demand is high (89/100) for this business type.","Estimated activity proxy is 75/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 11% nationally.","Children aged 0-15 is in the top 21% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5304,"percentile":98.7012987012987,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3972,"percentile":96.65334665334665,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":71.38,"percentile":94.8051948051948,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":32,"percentile":88.81118881118881,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_children_0_15","label":"Children aged 0-15","value":2056,"percentile":78.92107892107893,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":31991,"percentile":74.30555555555556,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"poi_density","label":"POI density","value":8.19,"percentile":58.74125874125874,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_count","label":"Childcare providers","value":1,"percentile":54.345654345654346,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0.49,"percentile":45.50449550449551,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"}]},{"rank":20,"area":{"code":"E02000314","name":"Greenwich 002","parent_name":"Greenwich","region_name":"London","lat":51.502,"lon":0.10151},"opportunity_score":67.7,"demand":82.7,"market_gap":62.6,"people_flow":47.5,"accessibility":71.4,"growth":null,"affordability":null,"confidence":69.6,"supply_pressure":20.1,"supply_density":0,"competitors":0,"completeness":47.1,"explanation":["Structural demand is high (83/100) for this business type.","Competitor density is low (20/100 saturation) — the market looks underserved.","Estimated activity proxy is 48/100 (traffic, transit and employment — not measured footfall).","Children aged 0-15 is in the top 1% nationally.","Bus stop density is in the top 3% nationally."],"evidence":[{"indicator":"population_children_0_15","label":"Children aged 0-15","value":3459,"percentile":99.6003996003996,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":43,"percentile":96.5034965034965,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"households","label":"Households","value":4536,"percentile":92.8071928071928,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3323,"percentile":90.10989010989012,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":29501,"percentile":71.11111111111111,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"childcare_count","label":"Childcare providers","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"childcare_per_1000_population_children_0_15","label":"Childcare providers per 1,000 children","value":0,"percentile":20.12987012987013,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"employment_rate","label":"Employment rate","value":56.82,"percentile":16.783216783216783,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"poi_density","label":"POI density","value":0.95,"percentile":13.986013986013987,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]}],"notes":["People flow is an estimated proxy (traffic + transit + employment), not measured footfall.","Market gap is a heuristic: demand percentile minus supply-pressure percentile.","Missing dimensions are excluded and reflected in the confidence score."]}