{"business":{"id":"coffee_shop","name":"Coffee Shop","description":"Daytime cafés and coffee shops. Demand is driven by working-age residents, young adults and daytime activity; passing trade matters more than for destination businesses."},"region":"E12000007","model_version":"0.1.0","total_areas":1002,"scored_areas":1002,"results":[{"rank":1,"area":{"code":"E02000480","name":"Havering 017","parent_name":"Havering","region_name":"London","lat":51.571,"lon":0.16532},"opportunity_score":77.6,"demand":90.7,"market_gap":83.6,"people_flow":56.8,"accessibility":67.5,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":7.1,"supply_density":0,"competitors":0,"completeness":49.4,"explanation":["Structural demand is high (91/100) for this business type.","Competitor density is low (7/100 saturation) — the market looks underserved.","Estimated activity proxy is 57/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 7% nationally.","Working-age population (16-64) is in the top 3% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":13842,"percentile":99.000999000999,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9095,"percentile":97.002997002997,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":5012,"percentile":96.8031968031968,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":38,"percentile":93.35664335664336,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3385,"percentile":90.9090909090909,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":62.58,"percentile":63.23676323676324,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":23611,"percentile":58.333333333333336,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0.3,"percentile":6.793206793206793,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":2,"area":{"code":"E02000649","name":"Lambeth 032","parent_name":"Lambeth","region_name":"London","lat":51.4252,"lon":-0.13081},"opportunity_score":75.4,"demand":97,"market_gap":61.8,"people_flow":71.5,"accessibility":65.1,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":35.2,"supply_density":2.4,"competitors":3,"completeness":49.4,"explanation":["Structural demand is high (97/100) for this business type.","Estimated activity proxy is 72/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 11% nationally.","Working-age population (16-64) is in the top 2% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5304,"percentile":98.7012987012987,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9493,"percentile":98.001998001998,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3972,"percentile":96.65334665334665,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_total","label":"Total population","value":12477,"percentile":96.30369630369631,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":71.38,"percentile":94.8051948051948,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":32,"percentile":88.81118881118881,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":31991,"percentile":74.30555555555556,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"poi_density","label":"POI density","value":8.19,"percentile":58.74125874125874,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":3,"percentile":45.95404595404595,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":2.4,"percentile":35.16483516483517,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":3,"area":{"code":"E02000072","name":"Bexley 008","parent_name":"Bexley","region_name":"London","lat":51.4706,"lon":0.19622},"opportunity_score":74.7,"demand":84.6,"market_gap":77.4,"people_flow":61.6,"accessibility":66,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":7.1,"supply_density":0,"competitors":0,"completeness":49.4,"explanation":["Structural demand is high (85/100) for this business type.","Competitor density is low (7/100 saturation) — the market looks underserved.","Estimated activity proxy is 62/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 9% nationally.","Working-age population (16-64) is in the top 5% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":12924,"percentile":97.6023976023976,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8467,"percentile":94.7052947052947,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4688,"percentile":93.8061938061938,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":34,"percentile":90.6093906093906,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":35047,"percentile":76.52777777777777,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2676,"percentile":75.72427572427573,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":61.55,"percentile":56.44355644355644,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0.22,"percentile":6.343656343656344,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":4,"area":{"code":"E02000756","name":"Redbridge 006","parent_name":"Redbridge","region_name":"London","lat":51.5989,"lon":0.08303},"opportunity_score":73.5,"demand":89.3,"market_gap":58,"people_flow":69.7,"accessibility":83.8,"growth":null,"affordability":null,"confidence":68.7,"supply_pressure":31.3,"supply_density":2.1,"competitors":3,"completeness":41.6,"explanation":["Structural demand is high (89/100) for this business type.","Estimated activity proxy is 70/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 2% nationally.","Rail/underground stations is in the top 10% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":14594,"percentile":99.80019980019979,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9658,"percentile":98.4015984015984,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":5258,"percentile":98.30169830169831,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":2,"percentile":89.81018981018981,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3105,"percentile":86.26373626373626,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":26,"percentile":78.52147852147851,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":61.53,"percentile":56.34365634365635,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":3,"percentile":45.95404595404595,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":2.62,"percentile":31.61838161838162,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":2.06,"percentile":31.26873126873127,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":5,"area":{"code":"E02000894","name":"Tower Hamlets 031","parent_name":"Tower Hamlets","region_name":"London","lat":51.49,"lon":-0.01999},"opportunity_score":73.4,"demand":93.1,"market_gap":77.8,"people_flow":43.9,"accessibility":59.1,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":15.3,"supply_density":0.9,"competitors":1,"completeness":49.4,"explanation":["Structural demand is high (93/100) for this business type.","Competitor density is low (15/100 saturation) — the market looks underserved.","Estimated activity proxy is 44/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 5% nationally.","Rail/underground stations is in the top 10% nationally."],"evidence":[{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3806,"percentile":95.6043956043956,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8470,"percentile":94.8051948051948,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4463,"percentile":91.6083916083916,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":68.31,"percentile":89.91008991008991,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":2,"percentile":89.81018981018981,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_total","label":"Total population","value":11007,"percentile":88.81118881118881,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"poi_density","label":"POI density","value":3.99,"percentile":41.00899100899101,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":14,"percentile":32.26773226773227,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":1,"percentile":21.47852147852148,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0.91,"percentile":15.284715284715283,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":7454,"percentile":5.555555555555555,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"}]},{"rank":6,"area":{"code":"E02000539","name":"Hounslow 014","parent_name":"Hounslow","region_name":"London","lat":51.4724,"lon":-0.32999},"opportunity_score":73,"demand":86.4,"market_gap":71.6,"people_flow":58,"accessibility":67.2,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":14.8,"supply_density":0.8,"competitors":1,"completeness":49.4,"explanation":["Structural demand is high (86/100) for this business type.","Competitor density is low (15/100 saturation) — the market looks underserved.","Estimated activity proxy is 58/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 7% nationally.","Working-age population (16-64) is in the top 6% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":12224,"percentile":95.2047952047952,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"households","label":"Households","value":4734,"percentile":94.2057942057942,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8441,"percentile":94.2057942057942,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":37,"percentile":92.75724275724275,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":65.17,"percentile":77.52247752247752,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2573,"percentile":72.52747252747253,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":20419,"percentile":47.5,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":3.17,"percentile":35.714285714285715,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":1,"percentile":21.47852147852148,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0.82,"percentile":14.785214785214784,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":7,"area":{"code":"E02000521","name":"Hillingdon 028","parent_name":"Hillingdon","region_name":"London","lat":51.5019,"lon":-0.44975},"opportunity_score":71.7,"demand":86.9,"market_gap":79.8,"people_flow":39.3,"accessibility":62.6,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":7.1,"supply_density":0,"competitors":0,"completeness":49.4,"explanation":["Structural demand is high (87/100) for this business type.","Competitor density is low (7/100 saturation) — the market looks underserved.","Estimated activity proxy is 39/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 3% nationally.","Bus stop density is in the top 16% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":13190,"percentile":98.1018981018981,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9022,"percentile":96.5034965034965,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4351,"percentile":89.91008991008991,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3194,"percentile":88.31168831168831,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":29,"percentile":84.06593406593407,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":60.71,"percentile":49.150849150849155,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":13690,"percentile":20.694444444444443,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0,"percentile":2.897102897102897,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":8,"area":{"code":"E02000227","name":"Croydon 034","parent_name":"Croydon","region_name":"London","lat":51.3471,"lon":-0.03955},"opportunity_score":71.5,"demand":74.4,"market_gap":67.3,"people_flow":61.4,"accessibility":90.3,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":7.1,"supply_density":0,"competitors":0,"completeness":49.4,"explanation":["Structural demand is high (74/100) for this business type.","Competitor density is low (7/100 saturation) — the market looks underserved.","Estimated activity proxy is 61/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 2% nationally.","Working-age population (16-64) is in the top 16% nationally."],"evidence":[{"indicator":"bus_stop_count","label":"Bus stop density","value":50,"percentile":98.20179820179821,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"households","label":"Households","value":4838,"percentile":95.1048951048951,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_total","label":"Total population","value":11680,"percentile":93.3066933066933,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":7279,"percentile":83.71628371628371,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2110,"percentile":54.99500499500499,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":61.07,"percentile":52.44755244755245,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":20793,"percentile":49.583333333333336,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0,"percentile":2.897102897102897,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":9,"area":{"code":"E02000314","name":"Greenwich 002","parent_name":"Greenwich","region_name":"London","lat":51.502,"lon":0.10151},"opportunity_score":71.4,"demand":83.9,"market_gap":69.4,"people_flow":55.7,"accessibility":69.2,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":14.5,"supply_density":0.7,"competitors":1,"completeness":49.4,"explanation":["Structural demand is high (84/100) for this business type.","Competitor density is low (15/100 saturation) — the market looks underserved.","Estimated activity proxy is 56/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 3% nationally.","Working-age population (16-64) is in the top 1% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":14106,"percentile":99.4005994005994,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9950,"percentile":98.9010989010989,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":43,"percentile":96.5034965034965,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"households","label":"Households","value":4536,"percentile":92.8071928071928,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3323,"percentile":90.10989010989012,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":29501,"percentile":71.11111111111111,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":1,"percentile":21.47852147852148,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"employment_rate","label":"Employment rate","value":56.82,"percentile":16.783216783216783,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0.71,"percentile":14.485514485514486,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0.95,"percentile":13.986013986013987,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":10,"area":{"code":"E02000093","name":"Brent 001","parent_name":"Brent","region_name":"London","lat":51.594,"lon":-0.27822},"opportunity_score":71.4,"demand":81.7,"market_gap":66.8,"people_flow":62.6,"accessibility":73.5,"growth":null,"affordability":null,"confidence":68.7,"supply_pressure":14.9,"supply_density":0.8,"competitors":1,"completeness":41.6,"explanation":["Structural demand is high (82/100) for this business type.","Competitor density is low (15/100 saturation) — the market looks underserved.","Estimated activity proxy is 63/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 9% nationally.","Rail/underground stations is in the top 19% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":11877,"percentile":94.10589410589411,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8115,"percentile":91.30869130869131,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2961,"percentile":82.21778221778222,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"households","label":"Households","value":3738,"percentile":70.72927072927074,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":22,"percentile":66.73326673326673,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":61.12,"percentile":53.09690309690309,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"poi_density","label":"POI density","value":2.61,"percentile":31.46853146853147,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":1,"percentile":21.47852147852148,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0.84,"percentile":14.885114885114886,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":11,"area":{"code":"E02000266","name":"Ealing 029","parent_name":"Ealing","region_name":"London","lat":51.5067,"lon":-0.35711},"opportunity_score":71.2,"demand":79.5,"market_gap":72.4,"people_flow":56.4,"accessibility":69.6,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":7.1,"supply_density":0,"competitors":0,"completeness":49.4,"explanation":["Structural demand is high (80/100) for this business type.","Competitor density is low (7/100 saturation) — the market looks underserved.","Estimated activity proxy is 56/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 3% nationally.","Working-age population (16-64) is in the top 4% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":13114,"percentile":98.001998001998,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":45,"percentile":97.30269730269731,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9005,"percentile":96.30369630369631,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4296,"percentile":88.71128871128872,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3098,"percentile":85.86413586413586,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":34928,"percentile":76.25,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":1.3,"percentile":18.431568431568433,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"employment_rate","label":"Employment rate","value":52.85,"percentile":5.1448551448551445,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"}]},{"rank":12,"area":{"code":"E02006882","name":"Harrow 033","parent_name":"Harrow","region_name":"London","lat":51.5916,"lon":-0.31332},"opportunity_score":71.1,"demand":85.4,"market_gap":78.2,"people_flow":45.8,"accessibility":55.2,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":7.1,"supply_density":0,"competitors":0,"completeness":49.4,"explanation":["Structural demand is high (85/100) for this business type.","Competitor density is low (7/100 saturation) — the market looks underserved.","Estimated activity proxy is 46/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 2% nationally.","Bus stop density is in the top 30% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":14394,"percentile":99.5004995004995,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9328,"percentile":97.7022977022977,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4397,"percentile":90.30969030969031,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3074,"percentile":85.3146853146853,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":23,"percentile":70.32967032967034,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":20204,"percentile":46.666666666666664,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"employment_rate","label":"Employment rate","value":59.57,"percentile":39.21078921078921,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":1.39,"percentile":19.730269730269733,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0,"percentile":7.142857142857142,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":13,"area":{"code":"E02000621","name":"Lambeth 004","parent_name":"Lambeth","region_name":"London","lat":51.4829,"lon":-0.12372},"opportunity_score":70.8,"demand":96.8,"market_gap":33.2,"people_flow":82.6,"accessibility":81.6,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":63.6,"supply_density":6.4,"competitors":8,"completeness":49.4,"explanation":["Structural demand is high (97/100) for this business type.","Estimated activity proxy is 83/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 1% nationally.","Rail/underground stations is in the top 1% nationally."],"evidence":[{"indicator":"households","label":"Households","value":6009,"percentile":100,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":5571,"percentile":99.9000999000999,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":10332,"percentile":99.7002997002997,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":6,"percentile":98.65134865134864,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_total","label":"Total population","value":12520,"percentile":96.40359640359641,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":66.52,"percentile":83.21678321678321,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":44474,"percentile":82.77777777777777,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"poi_density","label":"POI density","value":18.6,"percentile":80.41958041958041,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":8,"percentile":74.07592407592406,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":22,"percentile":66.73326673326673,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":6.39,"percentile":63.63636363636363,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":14,"area":{"code":"E02000653","name":"Lewisham 001","parent_name":"Lewisham","region_name":"London","lat":51.4887,"lon":-0.04212},"opportunity_score":70.1,"demand":96.8,"market_gap":62.1,"people_flow":56.8,"accessibility":44.4,"growth":null,"affordability":null,"confidence":68.7,"supply_pressure":34.8,"supply_density":2.4,"competitors":3,"completeness":41.6,"explanation":["Structural demand is high (97/100) for this business type.","Estimated activity proxy is 57/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 1% nationally.","Young adults (20-34) is in the top 1% nationally."],"evidence":[{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9971,"percentile":99.000999000999,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":4836,"percentile":98.95104895104895,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":5293,"percentile":98.5014985014985,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_total","label":"Total population","value":12606,"percentile":96.6033966033966,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":67.46,"percentile":87.3126873126873,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"poi_density","label":"POI density","value":9.08,"percentile":61.93806193806194,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":18,"percentile":50.0999000999001,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":3,"percentile":45.95404595404595,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":2.38,"percentile":34.765234765234766,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":15,"area":{"code":"E02000810","name":"Southwark 004","parent_name":"Southwark","region_name":"London","lat":51.4971,"lon":-0.06955},"opportunity_score":69,"demand":95.4,"market_gap":44.4,"people_flow":68.8,"accessibility":62.4,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":50.9,"supply_density":4.2,"competitors":5,"completeness":49.4,"explanation":["Structural demand is high (95/100) for this business type.","Estimated activity proxy is 69/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 4% nationally.","Rail/underground stations is in the top 19% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5395,"percentile":99.20079920079921,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":4089,"percentile":97.40259740259741,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9002,"percentile":96.2037962037962,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_total","label":"Total population","value":11896,"percentile":94.30569430569432,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":67.77,"percentile":88.46153846153845,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":16.13,"percentile":75.97402597402598,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":26560,"percentile":64.44444444444444,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":5,"percentile":60.93906093906094,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":4.2,"percentile":50.94905094905094,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":17,"percentile":45.904095904095904,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"}]},{"rank":16,"area":{"code":"E02000542","name":"Hounslow 017","parent_name":"Hounslow","region_name":"London","lat":51.4686,"lon":-0.37408},"opportunity_score":68.5,"demand":78.5,"market_gap":63.8,"people_flow":50.5,"accessibility":79.8,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":14.7,"supply_density":0.8,"competitors":1,"completeness":49.4,"explanation":["Structural demand is high (79/100) for this business type.","Competitor density is low (15/100 saturation) — the market looks underserved.","Estimated activity proxy is 51/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 7% nationally.","Bus stop density is in the top 21% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":12304,"percentile":95.6043956043956,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8283,"percentile":92.70729270729271,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2795,"percentile":79.07092907092907,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":26,"percentile":78.52147852147851,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"households","label":"Households","value":3952,"percentile":77.72227772227772,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"poi_density","label":"POI density","value":3.28,"percentile":36.463536463536464,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":16106,"percentile":30.833333333333336,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"employment_rate","label":"Employment rate","value":58.06,"percentile":27.522477522477523,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":1,"percentile":21.47852147852148,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0.81,"percentile":14.685314685314685,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":17,"area":{"code":"E02000323","name":"Greenwich 011","parent_name":"Greenwich","region_name":"London","lat":51.4839,"lon":0.07144},"opportunity_score":68.4,"demand":88.9,"market_gap":74.3,"people_flow":33.7,"accessibility":51.4,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":14.6,"supply_density":0.8,"competitors":1,"completeness":49.4,"explanation":["Structural demand is high (89/100) for this business type.","Competitor density is low (15/100 saturation) — the market looks underserved.","Estimated activity proxy is 34/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 4% nationally.","Young adults (20-34) is in the top 9% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":12861,"percentile":97.30269730269731,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8986,"percentile":96.1038961038961,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4817,"percentile":94.9050949050949,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3346,"percentile":90.55944055944056,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":21,"percentile":63.13686313686314,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":61.56,"percentile":56.59340659340659,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":2.56,"percentile":31.218781218781217,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":1,"percentile":21.47852147852148,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":0.78,"percentile":14.585414585414586,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":7266,"percentile":5.416666666666667,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"}]},{"rank":18,"area":{"code":"E02000814","name":"Southwark 008","parent_name":"Southwark","region_name":"London","lat":51.4972,"lon":-0.03947},"opportunity_score":68.4,"demand":92.7,"market_gap":62.3,"people_flow":44.9,"accessibility":55.2,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":30.4,"supply_density":1.9,"competitors":2,"completeness":49.4,"explanation":["Structural demand is high (93/100) for this business type.","Estimated activity proxy is 45/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 8% nationally.","Bus stop density is in the top 30% nationally."],"evidence":[{"indicator":"employment_rate","label":"Employment rate","value":73.86,"percentile":97.5024975024975,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":4043,"percentile":97.2027972027972,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4587,"percentile":92.9070929070929,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8182,"percentile":91.80819180819181,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_total","label":"Total population","value":10291,"percentile":82.31768231768231,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":23,"percentile":70.32967032967034,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":6.67,"percentile":52.04795204795205,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":2,"percentile":34.815184815184814,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":1.94,"percentile":30.369630369630368,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":10159,"percentile":9.722222222222223,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"}]},{"rank":19,"area":{"code":"E02000261","name":"Ealing 024","parent_name":"Ealing","region_name":"London","lat":51.5127,"lon":-0.25415},"opportunity_score":68,"demand":91.9,"market_gap":63.2,"people_flow":39.1,"accessibility":60.6,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":28.7,"supply_density":1.6,"competitors":2,"completeness":49.4,"explanation":["Structural demand is high (92/100) for this business type.","Competitor density is low (29/100 saturation) — the market looks underserved.","Estimated activity proxy is 39/100 (traffic, transit and employment — not measured footfall).","Working-age population (16-64) is in the top 3% nationally.","Bus stop density is in the top 20% nationally."],"evidence":[{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":9152,"percentile":97.2027972027972,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4977,"percentile":96.7032967032967,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_total","label":"Total population","value":12653,"percentile":96.7032967032967,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3925,"percentile":96.40359640359641,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":27,"percentile":80.36963036963037,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":62.73,"percentile":63.786213786213786,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":2,"percentile":34.815184815184814,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":2.37,"percentile":29.67032967032967,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":1.58,"percentile":28.671328671328673,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":9650,"percentile":8.333333333333332,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"}]},{"rank":20,"area":{"code":"E02000215","name":"Croydon 022","parent_name":"Croydon","region_name":"London","lat":51.379,"lon":-0.08288},"opportunity_score":67.9,"demand":90.4,"market_gap":33.5,"people_flow":71.5,"accessibility":89,"growth":null,"affordability":null,"confidence":71.4,"supply_pressure":56.8,"supply_density":5.1,"competitors":6,"completeness":49.4,"explanation":["Structural demand is high (90/100) for this business type.","Estimated activity proxy is 72/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 16% nationally.","Rail/underground stations is in the top 5% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5255,"percentile":98.20179820179821,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":3,"percentile":94.55544455544455,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_total","label":"Total population","value":11826,"percentile":94.00599400599401,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_working_age_16_64","label":"Working-age population (16-64)","value":8316,"percentile":93.20679320679321,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3264,"percentile":89.21078921078922,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":29,"percentile":84.06593406593407,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":65.03,"percentile":76.72327672327673,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"coffee_shop_count","label":"Coffee shops","value":6,"percentile":65.53446553446554,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":8.09,"percentile":58.19180819180819,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"coffee_shop_per_10000_population_total","label":"Coffee shops per 10,000 residents","value":5.07,"percentile":56.84315684315684,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":21802,"percentile":52.63888888888889,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"}]}],"notes":["People flow is an estimated proxy (traffic + transit + employment), not measured footfall.","Market gap is a heuristic: demand percentile minus supply-pressure percentile.","Missing dimensions are excluded and reflected in the confidence score."]}