{"business":{"id":"pet_care","name":"Pet Care","description":"Veterinary practices, groomers and pet supplies. Household density and income are stronger signals than daytime footfall."},"region":"E12000007","model_version":"0.1.0","total_areas":1002,"scored_areas":1002,"results":[{"rank":1,"area":{"code":"E02000747","name":"Newham 034","parent_name":"Newham","region_name":"London","lat":51.5126,"lon":0.00897},"opportunity_score":83,"demand":97.6,"market_gap":62.6,"people_flow":92.4,"accessibility":97.6,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (98/100) for this business type.","Estimated activity proxy is 92/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 3% nationally.","Households is in the top 1% nationally."],"evidence":[{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":5105,"percentile":99.4005994005994,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by 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demand is high (97/100) for this business type.","Estimated activity proxy is 73/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 11% nationally.","Households is in the top 1% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5304,"percentile":98.7012987012987,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3972,"percentile":96.65334665334665,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_total","label":"Total population","value":12477,"percentile":96.30369630369631,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"employment_rate","label":"Employment 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households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":5,"area":{"code":"E02000911","name":"Waltham Forest 017","parent_name":"Waltham Forest","region_name":"London","lat":51.5816,"lon":-0.02859},"opportunity_score":75.2,"demand":94.6,"market_gap":59.6,"people_flow":78.5,"accessibility":69.3,"growth":null,"affordability":null,"confidence":66.6,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":38.6,"explanation":["Structural demand is high (95/100) for this business type.","Estimated activity proxy is 79/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 11% nationally.","Households is in the top 5% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":12963,"percentile":97.7022977022977,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents 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022","parent_name":"Croydon","region_name":"London","lat":51.379,"lon":-0.08288},"opportunity_score":75,"demand":92.6,"market_gap":57.6,"people_flow":69.7,"accessibility":88.1,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (93/100) for this business type.","Estimated activity proxy is 70/100 (traffic, transit and employment — not measured footfall).","Households is in the top 2% nationally.","Bus stop density is in the top 16% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5255,"percentile":98.20179820179821,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":3,"percentile":94.55544455544455,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access 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London","region_name":"London","lat":51.5156,"lon":-0.09349},"opportunity_score":73.6,"demand":82.3,"market_gap":47.2,"people_flow":88.6,"accessibility":99.9,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (82/100) for this business type.","Estimated activity proxy is 89/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 1% nationally.","Households is in the top 4% nationally."],"evidence":[{"indicator":"rail_station_count","label":"Rail/underground stations","value":37,"percentile":100,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"bus_stop_count","label":"Bus stop density","value":138,"percentile":99.9000999000999,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI 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activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":10,"area":{"code":"E02006999","name":"Newham 042","parent_name":"Newham","region_name":"London","lat":51.5022,"lon":0.02647},"opportunity_score":72.4,"demand":96.4,"market_gap":61.3,"people_flow":63,"accessibility":57,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (96/100) for this business type.","Estimated activity proxy is 63/100 (traffic, transit and employment — not measured footfall).","Households is in the top 3% nationally.","Rail/underground stations is in the top 10% nationally."],"evidence":[{"indicator":"employment_rate","label":"Employment rate","value":78.24,"percentile":99.6003996003996,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":5088,"percentile":99.3006993006993,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single 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006","parent_name":"Redbridge","region_name":"London","lat":51.5989,"lon":0.08303},"opportunity_score":72.3,"demand":90.9,"market_gap":55.9,"people_flow":65.2,"accessibility":82.9,"growth":null,"affordability":null,"confidence":66.6,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":38.6,"explanation":["Structural demand is high (91/100) for this business type.","Estimated activity proxy is 65/100 (traffic, transit and employment — not measured footfall).","Households is in the top 2% nationally.","Bus stop density is in the top 21% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":14594,"percentile":99.80019980019979,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"households","label":"Households","value":5258,"percentile":98.30169830169831,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":2,"percentile":89.81018981018981,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3105,"percentile":86.26373626373626,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":26,"percentile":78.52147852147851,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":61.53,"percentile":56.34365634365635,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":2.62,"percentile":31.61838161838162,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":12,"area":{"code":"E02000864","name":"Tower Hamlets 001","parent_name":"Tower Hamlets","region_name":"London","lat":51.5373,"lon":-0.02853},"opportunity_score":72.2,"demand":90.1,"market_gap":55,"people_flow":77.1,"accessibility":66.3,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (90/100) for this business type.","Estimated activity proxy is 77/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 16% nationally.","Households is in the top 6% nationally."],"evidence":[{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3954,"percentile":96.5034965034965,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":4664,"percentile":93.5064935064935,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":88928,"percentile":91.94444444444444,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"population_total","label":"Total population","value":11263,"percentile":90.30969030969031,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"poi_density","label":"POI 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businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":13,"area":{"code":"E02000564","name":"Islington 011","parent_name":"Islington","region_name":"London","lat":51.5523,"lon":-0.11375},"opportunity_score":71.9,"demand":97.7,"market_gap":62.7,"people_flow":61.9,"accessibility":48.5,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (98/100) for this business type.","Estimated activity proxy is 62/100 (traffic, transit and employment — not measured footfall).","Households is in the top 1% nationally.","Rail/underground stations is in the top 19% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5664,"percentile":99.7002997002997,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":5285,"percentile":99.7002997002997,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"population_total","label":"Total population","value":12420,"percentile":96.2037962037962,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":68.14,"percentile":89.6103896103896,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"poi_density","label":"POI density","value":26.54,"percentile":87.96203796203797,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":1,"percentile":81.21878121878122,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":20838,"percentile":49.861111111111114,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":13,"percentile":27.972027972027973,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"}]},{"rank":14,"area":{"code":"E02000808","name":"Southwark 002","parent_name":"Southwark","region_name":"London","lat":51.5032,"lon":-0.09814},"opportunity_score":71.7,"demand":85.6,"market_gap":50.6,"people_flow":70,"accessibility":94.8,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (86/100) for this business type.","Estimated activity proxy is 70/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 5% nationally.","Households is in the top 6% nationally."],"evidence":[{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":4404,"percentile":98.1018981018981,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"poi_density","label":"POI density","value":57.07,"percentile":98.001998001998,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London 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point"},{"indicator":"employment_rate","label":"Employment rate","value":59.79,"percentile":41.10889110889111,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":15,"area":{"code":"E02000020","name":"Barking and Dagenham 019","parent_name":"Barking and Dagenham","region_name":"London","lat":51.5188,"lon":0.10749},"opportunity_score":71.5,"demand":88.4,"market_gap":53.4,"people_flow":73.1,"accessibility":74.5,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (88/100) for this business type.","Estimated activity proxy is 73/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 3% nationally.","Passing road traffic is in the top 2% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":14055,"percentile":99.20079920079921,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":116960,"percentile":97.70833333333333,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"bus_stop_count","label":"Bus stop density","value":45,"percentile":97.30269730269731,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"households","label":"Households","value":4673,"percentile":93.7062937062937,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3132,"percentile":86.7132867132867,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":61,"percentile":51.84815184815184,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"poi_density","label":"POI density","value":3.76,"percentile":39.76023976023976,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London 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023","parent_name":"Harrow","region_name":"London","lat":51.5812,"lon":-0.32583},"opportunity_score":71,"demand":91,"market_gap":56,"people_flow":69.9,"accessibility":61.7,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (91/100) for this business type.","Estimated activity proxy is 70/100 (traffic, transit and employment — not measured footfall).","Households is in the top 6% nationally.","Bus stop density is in the top 23% nationally."],"evidence":[{"indicator":"households","label":"Households","value":4758,"percentile":94.4055944055944,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_total","label":"Total population","value":11669,"percentile":93.20679320679321,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3479,"percentile":92.5074925074925,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"poi_density","label":"POI density","value":18.79,"percentile":80.71928071928072,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":25,"percentile":76.52347652347652,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":32021,"percentile":74.44444444444444,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"employment_rate","label":"Employment rate","value":63.93,"percentile":71.82817182817183,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":17,"area":{"code":"E02006928","name":"Greenwich 035","parent_name":"Greenwich","region_name":"London","lat":51.4791,"lon":-0.01556},"opportunity_score":70.7,"demand":96.6,"market_gap":61.6,"people_flow":60.4,"accessibility":45.7,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (97/100) for this business type.","Estimated activity proxy is 60/100 (traffic, transit and employment — not measured footfall).","Households is in the top 2% nationally.","Rail/underground stations is in the top 5% nationally."],"evidence":[{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":4987,"percentile":99.1008991008991,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"households","label":"Households","value":5265,"percentile":98.4015984015984,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_total","label":"Total population","value":12093,"percentile":94.9050949050949,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":3,"percentile":94.55544455544455,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"poi_density","label":"POI density","value":37.04,"percentile":93.20679320679321,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"employment_rate","label":"Employment rate","value":67.8,"percentile":88.71128871128872,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":19881,"percentile":45.416666666666664,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"bus_stop_count","label":"Bus stop density","value":10,"percentile":15.134865134865136,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"}]},{"rank":18,"area":{"code":"E02000131","name":"Bromley 005","parent_name":"Bromley","region_name":"London","lat":51.4192,"lon":-0.06881},"opportunity_score":70.5,"demand":89.9,"market_gap":54.8,"people_flow":69.4,"accessibility":66.3,"growth":null,"affordability":null,"confidence":66.6,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":38.6,"explanation":["Structural demand is high (90/100) for this business type.","Estimated activity proxy is 69/100 (traffic, transit and employment — not measured footfall).","Households is in the top 3% nationally.","Bus stop density is in the top 16% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5068,"percentile":97.40259740259741,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":72.29,"percentile":95.8041958041958,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"population_total","label":"Total population","value":10485,"percentile":84.31568431568431,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":29,"percentile":84.06593406593407,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2798,"percentile":79.22077922077922,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"poi_density","label":"POI density","value":7.35,"percentile":55.044955044955046,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":19,"area":{"code":"E02000480","name":"Havering 017","parent_name":"Havering","region_name":"London","lat":51.571,"lon":0.16532},"opportunity_score":70.2,"demand":92,"market_gap":57,"people_flow":55.3,"accessibility":72.1,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (92/100) for this business type.","Estimated activity proxy is 55/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 7% nationally.","Households is in the top 3% nationally."],"evidence":[{"indicator":"population_total","label":"Total population","value":13842,"percentile":99.000999000999,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"households","label":"Households","value":5012,"percentile":96.8031968031968,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":38,"percentile":93.35664335664336,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":3385,"percentile":90.9090909090909,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"employment_rate","label":"Employment rate","value":62.58,"percentile":63.23676323676324,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":23611,"percentile":58.333333333333336,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"poi_density","label":"POI density","value":0.3,"percentile":6.793206793206793,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]},{"rank":20,"area":{"code":"E02000134","name":"Bromley 008","parent_name":"Bromley","region_name":"London","lat":51.4121,"lon":0.01965},"opportunity_score":70,"demand":88.6,"market_gap":53.6,"people_flow":67,"accessibility":69.3,"growth":null,"affordability":null,"confidence":69.3,"supply_pressure":35,"supply_density":0,"competitors":0,"completeness":46.6,"explanation":["Structural demand is high (89/100) for this business type.","Estimated activity proxy is 67/100 (traffic, transit and employment — not measured footfall).","Bus stop density is in the top 11% nationally.","Households is in the top 1% nationally."],"evidence":[{"indicator":"households","label":"Households","value":5300,"percentile":98.6013986013986,"dataset_id":"ons_census_ts041_msoa","dataset_name":"Census 2021 TS041: number of households (MSOA)"},{"indicator":"population_total","label":"Total population","value":11751,"percentile":93.6063936063936,"dataset_id":"ons_census_ts001_msoa","dataset_name":"Census 2021 TS001: number of usual residents (MSOA)"},{"indicator":"bus_stop_count","label":"Bus stop density","value":32,"percentile":88.81118881118881,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"employment_rate","label":"Employment rate","value":65.06,"percentile":76.92307692307693,"dataset_id":"ons_census_ts066_msoa","dataset_name":"Census 2021 TS066: economic activity status (MSOA)"},{"indicator":"population_young_adults_20_34","label":"Young adults (20-34)","value":2559,"percentile":72.12787212787212,"dataset_id":"ons_census_ts007_msoa","dataset_name":"Census 2021 TS007: age by single year (MSOA)"},{"indicator":"poi_density","label":"POI density","value":10.07,"percentile":64.43556443556444,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"traffic_aadf","label":"Passing road traffic","value":26350,"percentile":63.74999999999999,"dataset_id":"dft_aadf_2025","dataset_name":"DfT road traffic counts — AADF by count point"},{"indicator":"rail_station_count","label":"Rail/underground stations","value":0,"percentile":37.96203796203797,"dataset_id":"naptan_stops","dataset_name":"NaPTAN — national public transport access nodes"},{"indicator":"pet_care_count","label":"Pet care businesses","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"},{"indicator":"pet_care_per_10000_households","label":"Pet care businesses per 10,000 households","value":0,"percentile":35.014985014985015,"dataset_id":"osm_poi_london","dataset_name":"OpenStreetMap POIs — London extract"}]}],"notes":["People flow is an estimated proxy (traffic + transit + employment), not measured footfall.","Market gap is a heuristic: demand percentile minus supply-pressure percentile.","Missing dimensions are excluded and reflected in the confidence score."]}