Demand, not just population
Structural demand comes from who lives where: working-age residents, families, older residents, households and employment. Each business type weights those signals differently.
Commercial opportunity intelligence · UK public data
Where should you open your next business?
Most location tools tell you where people live. We combine population, business supply, traffic and transport data to show where the market is underserved — with the evidence behind every score.
Phase 1 preview · England & Wales · MSOA neighbourhoods · … areas indexed
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neighbourhoods (MSOA)
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business types
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public datasets
100%
traceable to source
Market gap, not just competition
Supply is measured against the right denominator — coffee shops per 10,000 residents, childcare places per 1,000 children. A busy area with a saturated market scores lower than a growing area with room to serve.
Evidence you can audit
Every indicator links back to its publisher, reference period and licence. People-flow figures built from traffic and transit are clearly labelled as estimated proxies, never sold as measured footfall.
Data behind the scores
Registered in data/sources.yaml and exposed at
/api/datasets.
| Dataset | Publisher | Period | Granularity | Licence |
|---|---|---|---|---|
| Loading datasets… | ||||
What this is — and what it is not
Opportunity scores are deterministic calculations from public data. They are a starting point for commercial due diligence, not a guarantee of success. Where a metric is a proxy (for example, passing traffic as a stand-in for footfall), it is labelled as such and reflected in the confidence score.